Released on: October 14, 2008, 12:25 am

Press Release Author: Shushmul Maheshwari

Industry: Food & Beverage

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
"China Fast Food Analysis" to its report gallery. The report provides extensive
research and rational analysis on the Chinese fast food industry and tracks the
changing dynamics of the market.

Press Release Body: RNCOS has recently added a new Market Research Report titled,
"China Fast Food Analysis" to its report gallery. The fast food industry of China is
experiencing phenomenal growth and is one of the fastest growing sectors in the
country, with the compounded annual growth rates of the market crossing 25%.
Further, on the back of changing and busy lifestyle, fast emerging middle class
population and surging disposable income, the industry will continue to grow at
apace in coming years. These are the findings of RNCOS latest report.

This report provides extensive research and rational analysis on the Chinese fast
food industry and tracks the changing dynamics of the market. It features market
performance, key related sectors and competitive landscape of the market. The
research study looks into the market condition and future forecasts, and outlines
current trends and analyses. It has been made to help clients in analyzing the
opportunities, challenges and drivers vital to the growth of fast food industry in
China.

For the purpose of this report, Fast Food Industry includes fast food restaurants,
teahouses, coffee shops and juice bars in China.

Key Findings of the Report

- Employment rate in China is surging high, making people busier. The increasingly
busier lifestyle, particularly in urban regions, is leading to a rising demand for
fast food.
- China is the fifth largest fast food consuming nation in the world.
- The share of fast food in retail industry is expected to reach 9.3% by 2011 from
7.4% in 2007.
- China's fast food industry is expected to grow at a CAGR of around 25% during
2008-2011.
- The food retail sector has the major share of 63% in the overall retail sector and
it will continue to account for a major share in future also.

Key Issues and Facts Analyzed in the Report

- Market size of the China' fast food industry.
- In-depth analysis of various segments of the industry.
- Study of factors that are driving the industry.
- Thorough assessment of key opportunity areas and issues to be addressed.

Key Players Analyzed in the Report

This section gives a brief profiling on the major foreign and domestic players in
the Chinese fast food industry, including McDonald's Corporation, Subway, Minor
International Public Co. Ltd, China Quanjude, Malan Noodle, etc.

Research Methodology Used

Information Sources
Information has been sourced from books, newspapers, trade journals, white papers,
industry portals, government agencies, trade associations, monitoring industry news
and developments, and through access to more than 3000 paid databases.

Analysis Methods
Analysis and forecast given in "China Fast Food Analysis" is based upon various
macro & micro economic, sector and industry specific databases. The most important
platform for forecast is our in-house statistical and analytical model which takes
in account the past and current trends in the economy and more specifically in an
industry.

Also all the assumption and estimation are calculated using relationship between
various industry and macroeconomic variable. Finally, our forecasting process is
also informed by the active involvement of our analysts, industry experts.
Involvement of these experts helps us to maintain the required accuracy and the
desirable check on the quality of the data.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today's globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM154.htm
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